DISQUS

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http://backseatmarketers.com/2008/10/10/consumer-saving-to-trump-spending/
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Allan · 1 year ago

Essentially, BCG is calling a reversal in trend here. It's not inconceivable because the recent market turmoil has been so severe and so dramatic. Consumers are likely scared that they may lose their jobs, their homes, and their life savings. The resultant cuts in spending will only exacerbate their fears - it's a self-fulfilling prophecy.
CoryS · 1 year ago

=Allan, I agree that this pull back may create even more issues as this cycle's trend has even VC's looking to cut budgets ahead of the recession instead of feeling out how bad things get.